:root{
  --blue:#5B8CC9;--purple:#662483;--dark:#1E1F3A;
  --gray:#F2F4F7;--gray-2:#E5E8EE;--text:#2A2C45;--text-soft:#5C5F7A;
  --white:#FFFFFF;--green:#25D366;--green-dark:#1DA851;
  --shadow-sm:0 2px 8px rgba(30,31,58,.06);--shadow:0 8px 32px rgba(30,31,58,.10);
  --shadow-lg:0 20px 60px rgba(30,31,58,.18);--radius:14px;--radius-lg:24px;--max:1200px;
  --grad:linear-gradient(135deg,#5B8CC9 0%,#662483 100%);
  --grad-soft:linear-gradient(135deg,rgba(91,140,201,.08),rgba(102,36,131,.08));
  --grad-dark:linear-gradient(135deg,#1E1F3A 0%,#2D2E5C 60%,#662483 100%);
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:84px}
body{font-family:'Inter',sans-serif;color:var(--text);line-height:1.6;background:var(--white);-webkit-font-smoothing:antialiased;overflow-x:hidden}
h1,h2,h3,h4,h5{font-family:'Montserrat',sans-serif;color:var(--dark);line-height:1.2;font-weight:700}
h1{font-size:clamp(2rem,4.5vw,3.4rem);font-weight:800;letter-spacing:-.02em}
h2{font-size:clamp(1.6rem,3vw,2.35rem);letter-spacing:-.01em}
h3{font-size:1.25rem}
p{color:var(--text-soft)}
a{color:inherit;text-decoration:none}
.container{max-width:var(--max);margin:0 auto;padding:0 24px}
.eyebrow{display:inline-block;font-size:.82rem;font-weight:700;color:var(--purple);text-transform:uppercase;letter-spacing:.12em;margin-bottom:14px;font-family:'Montserrat',sans-serif}
.logo{font-family:'Montserrat',sans-serif;font-weight:800;font-size:1.7rem;letter-spacing:-.03em;display:inline-flex;align-items:baseline}
.logo .tu{color:var(--blue)}.logo .crm{color:var(--purple)}
.nav{position:fixed;top:0;left:0;right:0;z-index:100;background:rgba(255,255,255,.88);backdrop-filter:blur(16px);-webkit-backdrop-filter:blur(16px);border-bottom:1px solid var(--gray-2);box-shadow:var(--shadow-sm)}
.nav-inner{max-width:var(--max);margin:0 auto;padding:18px 24px;display:flex;align-items:center;justify-content:space-between;gap:24px}
.nav-links{display:flex;gap:18px;align-items:center}
.nav-links a{font-size:.86rem;font-weight:500;color:var(--text);transition:color .2s;position:relative}
.nav-links a:hover,.nav-links a.active{color:var(--purple)}
.nav-links a.active::after{content:'';position:absolute;left:0;bottom:-6px;width:100%;height:2px;background:var(--grad)}
.nav-cta{display:flex;align-items:center;gap:12px}
.burger{display:none;background:none;border:none;cursor:pointer;padding:8px;flex-direction:column;gap:5px}
.burger span{width:24px;height:2px;background:var(--dark);transition:.3s;border-radius:2px}
.burger.open span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.burger.open span:nth-child(2){opacity:0}
.burger.open span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;padding:14px 26px;border-radius:999px;font-weight:600;font-size:.95rem;cursor:pointer;border:none;transition:all .25s;font-family:'Inter',sans-serif;white-space:nowrap}
.btn-primary{background:var(--grad);color:#fff;box-shadow:0 6px 24px rgba(102,36,131,.32)}
.btn-primary:hover,.btn-wa:hover,.btn-light:hover{transform:translateY(-2px)}
.btn-wa{background:var(--green);color:#fff;box-shadow:0 6px 24px rgba(37,211,102,.34)}
.btn-wa:hover{background:var(--green-dark)}
.btn-ghost{background:#fff;color:var(--dark);border:1.5px solid var(--gray-2)}
.btn-ghost:hover{border-color:var(--purple);color:var(--purple)}
.btn-light{background:#fff;color:var(--purple)}
.btn svg{width:18px;height:18px}
.hero{padding:142px 0 84px;background:radial-gradient(1100px 500px at 85% 0%,rgba(102,36,131,.12),transparent 60%),radial-gradient(800px 420px at 0% 45%,rgba(91,140,201,.12),transparent 60%),var(--white)}
.crumbs{display:flex;gap:8px;font-size:.84rem;color:var(--text-soft);margin-bottom:24px;flex-wrap:wrap}
.crumbs a{color:var(--purple);font-weight:600}
.crumbs span{opacity:.5}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:64px;align-items:center}
.hero h1 span{background:var(--grad);-webkit-background-clip:text;background-clip:text;-webkit-text-fill-color:transparent}
.lead{font-size:1.15rem;max-width:620px;margin:22px 0 30px;line-height:1.75}
.hero-ctas{display:flex;gap:14px;flex-wrap:wrap}
.proof{display:grid;grid-template-columns:repeat(2,1fr);gap:14px;margin-top:28px;max-width:560px}
.proof div{background:#fff;border:1px solid var(--gray-2);border-radius:var(--radius);padding:16px;box-shadow:var(--shadow-sm)}
.proof strong{display:block;font-family:'Montserrat',sans-serif;color:var(--dark);font-size:1.1rem}
.proof small{color:var(--text-soft);font-size:.82rem}
.visual{background:var(--grad-dark);border-radius:var(--radius-lg);padding:28px;box-shadow:var(--shadow-lg);color:#fff;position:relative;overflow:hidden}
.visual::before{content:'';position:absolute;inset:auto -100px -160px auto;width:360px;height:360px;border-radius:50%;background:radial-gradient(circle,rgba(91,140,201,.35),transparent 70%)}
.visual>*{position:relative}
.visual h3{color:#fff;margin-bottom:18px}
.flow{display:flex;flex-direction:column;gap:12px}
.flow-step{display:flex;align-items:center;gap:12px;background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.14);border-radius:12px;padding:14px}
.flow-num{width:32px;height:32px;border-radius:9px;background:var(--grad);display:flex;align-items:center;justify-content:center;font-family:'Montserrat',sans-serif;font-weight:800;flex-shrink:0}
.flow-step strong{display:block;color:#fff;font-family:'Montserrat',sans-serif;font-size:.9rem}
.flow-step small{color:rgba(255,255,255,.72)}
.section{padding:88px 0}
.section.gray{background:var(--gray)}
.split{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:start}
.list{list-style:none;display:flex;flex-direction:column;gap:12px;margin-top:22px}
.list li{display:flex;gap:10px;align-items:flex-start;color:var(--text);font-size:.95rem}
.list svg{width:20px;height:20px;flex-shrink:0;margin-top:2px}
.list.pain svg{color:#D63636}.list.gain svg{color:var(--green-dark)}
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:38px}
.card{background:#fff;border:1px solid var(--gray-2);border-radius:var(--radius);padding:26px;box-shadow:var(--shadow-sm)}
.card h3{font-size:1rem;margin-bottom:8px}
.card p{font-size:.9rem}
.case{background:#fff;border:1px solid var(--gray-2);border-radius:var(--radius-lg);padding:32px;box-shadow:var(--shadow)}
.case-head{display:flex;justify-content:space-between;gap:18px;align-items:flex-start;border-bottom:1px solid var(--gray-2);padding-bottom:18px;margin-bottom:22px}
.case-tag{background:rgba(102,36,131,.10);color:var(--purple);border-radius:999px;padding:6px 12px;font-size:.74rem;font-weight:800;text-transform:uppercase;letter-spacing:.06em;white-space:nowrap}
.stats{display:grid;grid-template-columns:repeat(2,1fr);gap:14px;margin-top:22px}
.stat{background:var(--gray);border-radius:12px;padding:18px}
.stat strong{display:block;font-family:'Montserrat',sans-serif;font-size:1.45rem;color:var(--purple)}
.stat small{color:var(--text-soft)}
.sector-links{padding:72px 0;background:var(--gray)}
.sector-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(210px,1fr));gap:14px;margin-top:28px}
.sector-link{background:#fff;border:1px solid var(--gray-2);border-radius:999px;padding:12px 16px;text-align:center;font-weight:600;color:var(--text);transition:all .2s}
.sector-link:hover,.sector-link.active{background:var(--purple);border-color:var(--purple);color:#fff}
.final-cta{padding:80px 0}
.final-card{background:var(--grad);color:#fff;border-radius:var(--radius-lg);padding:58px 36px;text-align:center;box-shadow:0 24px 60px rgba(102,36,131,.32);overflow:hidden;position:relative}
.final-card h2{color:#fff;margin-bottom:14px}.final-card p{color:rgba(255,255,255,.9);max-width:640px;margin:0 auto 26px}
.footer{background:var(--dark);color:rgba(255,255,255,.7);padding:64px 0 24px}
.footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:48px;margin-bottom:40px}
.footer .logo{margin-bottom:16px}.footer .logo .tu{color:#fff}.footer .logo .crm{color:var(--blue)}
.footer-about p{font-size:.9rem;line-height:1.7;max-width:300px}
.footer h5{color:#fff;font-family:'Montserrat',sans-serif;font-size:.88rem;text-transform:uppercase;letter-spacing:.1em;margin-bottom:18px}
.footer ul{list-style:none;display:flex;flex-direction:column;gap:10px}
.footer ul a{color:rgba(255,255,255,.65);font-size:.9rem;transition:color .2s}
.footer ul a:hover{color:var(--blue)}
.footer-bottom{border-top:1px solid rgba(255,255,255,.10);padding-top:24px;display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;font-size:.84rem;color:rgba(255,255,255,.5)}
.fab{position:fixed;bottom:24px;right:24px;z-index:90;width:60px;height:60px;border-radius:50%;background:var(--green);color:#fff;display:flex;align-items:center;justify-content:center;box-shadow:0 12px 28px rgba(37,211,102,.5);transition:all .25s}
.fab:hover{transform:scale(1.08);background:var(--green-dark)}
.fab svg{width:30px;height:30px}
@media(max-width:1100px){
  .nav-links{position:fixed;top:72px;left:0;right:0;background:#fff;flex-direction:column;padding:24px;gap:18px;align-items:flex-start;border-bottom:1px solid var(--gray-2);transform:translateY(-150%);transition:transform .3s;box-shadow:var(--shadow);max-height:calc(100vh - 72px);overflow-y:auto}
  .nav-links.open{transform:translateY(0)}
  .burger{display:flex}
  .hero-grid,.split{grid-template-columns:1fr;gap:40px}
  .cards{grid-template-columns:1fr 1fr}
  .footer-grid{grid-template-columns:1fr 1fr;gap:32px}
}
@media(max-width:620px){
  .cards,.proof,.stats{grid-template-columns:1fr}
  .footer-grid{grid-template-columns:1fr}
  .hero{padding-top:126px}
  .final-card{padding:44px 24px}
  .case-head{flex-direction:column}
}